Ogun Commissioner Urges Entrepreneurs to Upscale Craft

The Ogun State Commissioner for Women Affairs and Social Development, Adijat Adeleye, has publicly challenged entrepreneurs and businesswomen in the state to refine their craft and upscale their offerings to compete favorably with counterparts from across the globe.

Dependable NG reports that Adeleye gave the charge while speaking at the Deemakay Business Exhibition Season 7, held at the MKO Abiola Sports Arena in Abeokuta, the Ogun State Capital.

The Commissioner commended the courage of entrepreneurs who continue to build and expand their businesses despite prevailing economic challenges, stressing that their determination remains a strong pillar of community and statewide economic growth. She acknowledged the support of the Dapo Abiodun-led administration, expressing appreciation for the SME-friendly policies and business-supportive environment that have allowed initiatives like the Deemakay Exhibition to flourish.

According to her, “the present administration’s commitment to empowering small enterprises plays a critical role in sustaining platforms that promote local commerce and innovation.”

While interacting with exhibitors, the Commissioner encouraged business owners to remain consistent in offering quality goods and services. She specifically admonished them to adopt customer-friendly approaches, including fair pricing, courteous service delivery, and improved customer engagement, arguing that strong customer relations are essential to building trust, increasing repeat patronage, and growing small-scale enterprises sustainably.

On her part, the convener and CEO of Deemakay Business World, Adedamola Makanjuola, stated that the exhibition was conceived to bring value to MSMEs and vendors in Ogun State, aiming to build small-scale enterprises that can compete favorably with their counterparts in Lagos, Abuja, and throughout Nigeria. She proudly reported that the exhibition recorded tremendous success, with no fewer than 100 vendors actively engaged.