Emeka Ike Vows Legal War Over Son’s Controversial Content

Nollywood veteran Emeka Ike has launched a blistering public attack on popular aphrodisiac seller Hauwa Saidu Mohammed, widely known as Jaruma, accusing her of exploiting his name and son for “disgusting” social media content. The actor, known for his “tough guy” roles, displayed a raw, personal fury in a weekend Instagram post that laid bare a deep-seated family rift and his total dissociation from the Jaruma brand.

At the heart of the actor’s rage is a video appearing on Jaruma’s page that allegedly uses his name and image to promote explicit themes. Ike did not mince words, labeling the posts as “rubbish” and “indecent,” while demanding their immediate removal. He warned the Kayamata merchant that he is prepared for a legal confrontation, stating that his team is already reviewing the situation to protect the “huge E. Ike brand” he spent decades building.

However, the public call-out quickly pivoted into a heartbreaking open letter to his firstborn son, Michael. The actor’s words painted a picture of a father watching his legacy crumble through the lens of a smartphone. Ike alleged that Michael’s mother—his estranged ex-wife—played a central role in this shift, claiming she pulled the boy out of university during his second year after convincing him that formal education was a “scam.”

According to the actor, Michael was encouraged to abandon his studies to pursue the life of an influencer, singer, and actor, under the promise that he would “blow” and find instant fame. Ike lamented that his son chose this path over a more traditional route he had mapped out, which included a home and education abroad. He expressed profound disappointment that his “pride” and first son, whom he wanted under his own professional wing, has instead ended up as a “mummy’s boy” associated with controversial brands.

The thespian’s frustration was palpable as he described the sight of his son on “Jaruma’s bed” in social media clips as looking like a “lame duck.” He argued that the Michael he saw in the videos was not the same child who was taken from his custody years ago, suggesting the young man had been “mentally numbed” by his current environment. Ike suggested that the entire party involved in the production of the content is in dire need of rehabilitation.

This public outburst is the latest chapter in a long-running and very public saga involving Ike’s failed marriage and his strained relationship with his children. While his son has previously made headlines with allegations of abuse against the actor, this new development suggests a different kind of conflict—one centered on the commercialization of family trauma and the lures of modern social media stardom.

Ike maintained that his “crime” was simply being firm about the importance of finishing school before entering the world of entertainment, a path he followed himself. He noted the irony that his son, who once told the press he wanted nothing to do with the “Emeka Ike” name, is now allegedly featuring in content that leverages that very identity for clicks and product sales.

The actor’s final plea to his son was a mix of anger and fatherly concern, as he prayed for Michael to “come back to his senses.” He contrasted the “connections” and opportunities he claimed to have offered his son with the current level of influence Michael is pursuing. As the threat of legal action looms, the industry watches to see if the “huge E. Ike” brand can successfully detach itself from a digital scandal that has hit far too close to home.